Archives Custom Timeline

Custom Timeline 1

Remember the Alamo

Family Tree hires its 2,000th caregiver and expands to serve San Antonio, Texas.


Custom Timeline 2

We're lovin' this vibe!

Family Tree adds a life care management division and expands to Austin, Texas and Denver, Colorado.


Custom Timeline 3

Inspiring our community

The company is recognized by the Texas Medical Center Innovation Institute for its model of care to reduce hospital readmissions and keep older adults safer and more independent at home.


Custom Timeline 4

Reinvesting in a bigger mission.

Alex partners with Daniel Gottschalk, and the company opens new offices in The Woodlands, Texas and Clear Lake, Texas


Custom Timeline 5

Complex care for a complex world

Family Tree completes licensing to provide private nursing care and creates its first two partnerships with senior living communities to provide concierge care.


Custom Timeline 6

Earning trust

Family Tree earns its first national award for Best of Home Care, presented by SeniorAdvisor.com to the top 2% of home care companies. This is the first of many national and local awards we earn every year since.


Custom Timeline 7

Let’s innovate!

Family Tree hires its 100th caregiver and invests in new technology to improve caregiver accountability and enhance the client experience.


Custom Timeline 8

Growing up

Family Tree graduates from Alex’s apartment and moves into its first office. But we don’t stay long, moving multiple times in multiple years.


Custom Timeline 9

Family Tree is born

Family Tree In-Home Care is launched by Alex Bonetti in his apartment in Houston, Texas with the goal to professionalize caregiving services for older adults.