Innovation. Family Tree’s parent company, Genova Health, has partnered with the TMC Innovation Institute to revolutionize the way health is managed in the home for older adults.

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“It’s time we equip frontline workers with the support they need to drive drastically better health outcomes.”

-- Alex Bonetti

Owners Alex Bonetti and Daniel Gottschalk are each driven by deeply personal experiences in managing healthcare. They’re passionate about helping others and improving the home care industry.

Motivated by his grandmother’s struggles with Alzheimer’s disease, Alex founded Family Tree In-Home Care to raise the standard of excellence in home care. Since our humble beginnings in Alex’s apartment, Family Tree has grown into the most trusted provider of home care services in communities across multiple cities.

Daniel’s grandmother relied on nurses and caregivers during her battle with dementia, and while in college, he personally served as a caregiver for a beloved professor. When Daniel set out to reimagine the way health is managed in the home, it didn’t take long for him to recognize Alex’s success with Family Tree.

A partnership was born, and the pair co-founded Genova Health, Family Tree’s parent company,  to help keep older adults safer, happier, and healthier in the place they choose to age – their home. To learn more about Genova Health, click here.

Our Owners

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Alex Bonetti

Founder & Chief Executive Officer

Alex founded Family Tree In-Home Care and has worked in every aspect of the business, from caregiving to management.

Alex serves on various industry boards including the Alzheimer’s Association (Houston & Southeast Texas Chapter), Houston Gerontological Society (Vice President) and HYPAA (Houston Young Professionals Against Alzheimer’s Disease). Additionally, he is a board member of Holly Hall Retirement Community, the Texas Wranglers Alumni Association, the prior Chairman of the Private Duty Committee of the Texas Association for Home Care and Hospice, and an associate member of the UTHealth Consortium on Aging. Alex is active in outreach and volunteer efforts in the community, including his work with the Ms. Wheelchair Texas Foundation.

In addition to his role with Family Tree, Alex is also the Co-Founder & CEO of our parent company, Genova Health.

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Daniel Gottschalk


Prior to joining Alex at Family Tree, Daniel practiced corporate law in the Houston office of Baker Botts L.L.P.

Daniel was named to the Houston Business Journal’s “40 Under 40” list of business leaders in 2017. He serves on the board of directors for several Houston-area organizations, including the Texas Medical Center (TMC) Innovation Institute, the Houston Symphony (Community Partnership Committee), the Houston Law Review Alumni Association, and the Ross M. Lence Foundation, which was founded in honor of the University of Houston professor who Daniel personally served as a caregiver. Daniel is also active on the Houston Symphony Young Associates Council and serves on the advisory board of Rivet Capital Partners, and JAS Inc.

In addition to his role with Family Tree, Daniel is also the Co-Founder & President of our parent company, Genova Health.

Board of Advisors

Vaunette P. Fay, PhD, RNC, FNP, GNP

Former Head of Gerontology -
UT Health System (SN)
Director, CE - UT Health System (SN)

Andrew Achenbaum, PhD

Former Chair – National Council on Aging
Former Deputy Director - U. Michigan Institute of Gerontology

Robert G. Pond

Founder - Energy Alloys LLC
Former President and CEO - Grant Corporation

Marsha H. Hyslop, RN, CSA, MBA

President – Liaisons for Healthcare
Chief Nursing Officer - 2nd MD
CEO - The Pain Care Center, Inc.

David Brody

Vice President and former Administrative Director - Northwell Health

Derek Dawes, MD

Internal Medicine - LBJ General Hospital
Internal Medicine - Medical Clinic of Houston

Philanthropy and Corporate Social Responsibility

Better Citizenship. Better Community. At Family Tree, our philanthropy and corporate social responsibility framework helps to advance our purpose of helping people on their path to a better quality of life. We are committed to improving the lives of our clients, our caregivers, and our community. This commitment and Family Tree’s core values provide the foundation on which our corporate social responsibility program is built. We believe it is our responsibility to support every community we serve at the local level. Below are a few notable charities we give to.

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