Innovation. Family Tree’s parent company, Genova Health, has partnered with the TMC Innovation Institute to revolutionize the way health is managed in the home for older adults.

“It’s time we equip frontline workers with the support they need to drive drastically better health outcomes.”

-- Alex Bonetti

Owners Alex Bonetti and Daniel Gottschalk are each motivated by deeply personal experiences in managing healthcare. They’re passionate about helping others and driving change in the healthcare industry.

Inspired by his grandmother’s struggles with Alzheimer’s disease, Alex founded Family Tree In-Home Senior Care to raise the standard of excellence for home care. Since our humble beginnings in Alex’s apartment, Family Tree has become the #1 and most awarded provider of home care in the Greater Houston Area.

Daniel’s grandmother relied on nurses and caregivers during her battle with dementia, and while in college, Daniel himself served as a caregiver for a beloved professor. Determined to reimagine the way health is managed in the home, Daniel didn’t take long to recognize Alex’s success with Family Tree, the only home care provider nationwide driven and supported by outcome-based research.

A partnership was born, and the pair co-founded Genova Health to manage Family Tree and help keep older adults safer, happier, and healthier in the place they choose to age – their home. To learn more about our parent company, Genova Health, click here.


Alex Bonetti

Founder & Chief Executive Officer

Alex founded Family Tree In-Home Senior Care and grew it to become the #1 ranked home care company in Houston, Texas.

Alex serves on various industry boards including the Alzheimer’s Association (Houston & Southeast Texas Chapter), Houston Gerontological Society (Vice President) and HYPAA (Houston Young Professionals Against Alzheimer’s Disease). Additionally, he is a board member of the Texas Wranglers Alumni Association, the prior Chairman of the Private Duty Committee of the Texas Association for Home Care and Hospice, and an associate member of the UTHealth Consortium on Aging. Alex is active in outreach and volunteer efforts in the community, including his work with the Ms. Wheelchair Texas Foundation.

In addition to his role with Family Tree, Alex is also the Co-Founder & CEO of our parent company, Genova Health.

Daniel Gottschalk


Prior to joining the ownership of Family Tree, Daniel practiced corporate law in the Houston office of Baker Botts L.L.P. where he held multiple leadership roles, including his involvement on the firm's Pro Bono Committee.

Daniel was named to the Houston Business Journal’s “40 Under 40” list of business leaders in 2017. He serves on the board of directors for several Houston-area organizations, including the Houston Symphony (Community Partnership Committee), the Houston Law Review Alumni Association (Vice President) and the Ross M. Lence Foundation. He is also active on the Houston Symphony Young Associates Council. Daniel serves on the advisory board of the Texas Medical Center (TMC) Innovation Institute, Rivet Capital Partners, JAS Inc., and SEM Houston.

In addition to his role with Family Tree, Daniel is also the Co-Founder & President of our parent company, Genova Health.

Board of Advisors

Vaunette P. Fay, PhD, RNC, FNP, GNP

Former Head of Gerontology -
UT Health System (SN)
Director, CE - UT Health System (SN)

Andrew Achenbaum, PhD

Former Chair – National Council on Aging
Former Deputy Director - U. Michigan Institute of Gerontology

Robert G. Pond

Founder - Energy Alloys LLC
Former President and CEO - Grant Corporation

Marsha H. Hyslop, RN, CSA, MBA

President – Liaisons for Healthcare
Chief Nursing Officer - 2nd MD
CEO - The Pain Care Center, Inc.

David Brody

Vice President and former Administrative Director - Northwell Health

Derek Dawes, MD

Internal Medicine - LBJ General Hospital
Internal Medicine - Medical Clinic of Houston

Our Office Team

Jacob Backhaus

Alyssa Bimage

Lauren Bonetti

Jasmine Bottoms

Sam Fenwick

Damiane Garcia

Marsha Hyslop

Brandy Johnson

Family Tree Regions


Houston (including Katy and Sugarland):
2500 Tanglewilde St., Suite 478
Houston, TX 77063
Phone: (713) 333-9991
General Manager: Faith Hawkins
Area Manager, Houston & Sugarland: Alyssa Bimage
Area Manager, Katy & Cypress: Zach Ross

Texas Medical Center:
2450 Holcombe Blvd.
Houston, TX   77021
Phone: (713) 333-9993
Area Manager: Alyssa Bimage

The Woodlands:
25329 Budde Rd., Suite 816
The Woodlands, TX 77380
Phone: (713) 333-9992
Area Manager: Andres Velasco

Clear Lake:
17101 Mill Forest Rd., Suite 172
Clear Lake, TX 77598
Phone: (281) 953-9299
Area Manager: Damiane Garcia

7600 Chevy Chase Drive, Suite 300
Austin, TX 78752
Phone: (512) 337-8882
Area Manager: Jacob Backhaus

*Additionally, we have satellite offices in several senior living communities. Call today for a full listing.

**Our Texas Department of Aging and Disability Services LHHS & PAS license number is 014707.